With the tagline “Every dream needs a destination,” Malaysia is like a see waiting for a traveller to get absorbed in its beauty. An eclectic mix of culture, flora and fauna, breathtaking views, Malaysia is a country that has welcomed habitat. The country is an amalgamation of races and religions with Malays, Indians, Chinese and many other ethnic groups residing in harmony and the Thai, Portuguese, Dutch and English having left their cultural traces. All these facets make Malaysia one of the most beautiful countries celebrating plurality and diversity. With Malays comprising 57 per cent of the population, the Chinese, Indian and other ethnic group contribute to the rest of the country’s population. This multiethnic destination is therefore a gastronomical paradise and home to some of the most colourful festivals.
It won’t be wrong to say that the country responsible for attracting a large chunk of travellers to the beauty of the Asian continent is truly Malaysia. It boasts of fine beaches, some spectacular cave systems and also one of the tallest buildings in the world is also located here. One of Malaysia’s key attractions is its extreme contrasts. Towering skyscrapers look down upon wooden houses built on stilts, and five-star hotels sit several metres away from ancient reefs. Cool hideaways are found in the highlands that roll down to warm, sandy beaches and rich, humid mangroves. The incredible bio-diversity of marine life, coupled with beautiful islands, white sandy beaches and clear warm waters, has made Malaysia one of the famous world diving destinations. The top dive sites around Malaysia include diverse underwater geography such as sloping reefs, coral blocks, wall dives, drifts dives and wreck dives. A dip below the warm and wreck dives. A dip below the warm sea’s surface guarantees you an astounding experience, with a concentration of vibrant and exotic marine life rarely rivaled anywhere else in the world.
The pristine beaches of Malaysia offer an ideal site for water sports, such as snorkeling, wind surfing, jet skiing and kayaking. Some of the best coral reefs in the South China Sea can be viewed on Malaysia’s East Coast, which makes it a popular destination for snorkeling. The best locations for snorkeling are Pulau Tioman, Pulau Redang and Pulau Perhentian.
With over 200 golf courses, Malaysia is an ideal destination for experiencing Golf Tourism. Most of these courses are built as part of five-star resorts and luxury clubs for the pleasure of discerning golfers.
The Taman Negara, one of the oldest rainforests in the world, estimated at 130 million years old, resides in Malaysia. The abundance and diversity of nature is phenomenal in Taman Negara, one of the world’s most complex and rich ecosystems. A veritable treasure of the planet, it is Malaysia’s adventure and Leisure Tourism destination. Covering 4343sq km, the national park is one of Malaysia’s biggest draws, with its thick jungle and fast-flowing rivers pulling in thousands of tourists every year.
Kuala Lumpur, capital city of Malaysia, is the cultural, financial and economic centre of Malaysia. Home of iconic Petronas Towers, the city is the gateway to Malaysia on account of the Kuala Lumpur International Airport, which connects it to countries across the world. Many international hotel chains have their presence in the city. The city is mainly known for shopping and has over 66 shopping malls. Another popular destination in the country is Langkawi, an archipelago of 104 islands in the Andaman Sea, some 30 km off the mainland coast of northwestern Malaysia. It mainly attracts families, leisure, beach, nature and adventure tourists. Penang is yet another destination that offers diverse cultural experiences in addition to its rich cuisines. Beaches, water sports, heritage monuments and cruises are top draws in Penang, attracting FIT, family, honeymoon and incentive traffic. Malaysia has long been known for its shopping and leisure activities, but it has also branded itself as a MICE destination internationally. Resorts World Genting in Pahang, Peninsular Malaysia is a popular leisure and MICE destination.
With such varied offerings it comes as no surprise that tourism is among the top three contributors to its economy. As of 2011, Malaysia is the ninth most visited country. Malaysia has strong presence on the world tourism map, the top six source markets being Singapore, Indonesia, Thailand, China, Brunei and India.
From being packaged and promoted along with Singapore and Thailand once upon a time, today Malaysia as a stand-alone destination is the most popular destination for first-time outbound travellers from India. This change in its status is a result of the consistent and direct marketing efforts adopted by Tourism Malaysia. The tourism office has turned Malaysia into one of the most popular leisure destinations for both, first-time and repeat/experienced travellers.
A short-haul destination, Malaysia has come a long way from over 140,000 Indian arrivals in 2001 to 693,056 in 2011. The increasing number is especially from the emerging number is especially from the emerging segment of long weekend holidayers. Besides, family, shopping and leisure destination, Malaysia is now being perceived s a MICW destination. In addition, tourism Malaysia is looking at attracting luxury segment from India.
Indian are now staying longer in Malaysia (average 6.5 nights in 2009 to over 6.7 nights in 2011) and a larger share are visiting Malaysia as a mono destination (as opposed to visiting other countries during the same trip).
In may 2012, tourism Malaysia unveiled a TV promo centred on the theme ‘Every dream need a destination,’ aimed at promoting Malaysia as a luxury destination. The aim, according to Tourism Malaysia, is to keep repeat visitors interested in the destination, as well as increase visitor overnights and expenditure. This branding promotes five-star accommodations, spa and wellness activities and helicopter tours, among other offers. Currently, Malaysia Tourism is working towards its 2020 vision of 36 million tourists from around the world, with a revenue generation of RM 168 billion. Visit at Traveoport for best Malaysia Holiday Tour Package